Lumenia

Print, a first contact
that has to land

Lumenia is a senior consulting firm whose business card had to embody, in a few square centimeters, the credibility and rigor expected by a demanding clientele. A print piece is often the very first physical contact with a client, it forgives no approximation.

We chose a deep matte black, paired with minimalist typography that gives the name and title all the room they need. The geometric logo, accented with a subtle light effect, catches the eye without ever overloading the composition: a discreet but immediately recognizable signature.

This project illustrates our approach to branding: print demands the same rigor as digital, with different constraints (materials, finishes, print contrast) but an identical goal, conveying a brand's premium positioning at a glance.